I have always had very good success with QR codes and am quite fond of them. You must be presenting them in the correct way and format. And most importantly, to the proper demographic.
Their frequent misuse and chicken pox like plastering over everything for the last 3-4 years has helped to give them a bad name. And the QR hater crowd will give you all kinds of excuses on why they are horrible and should never be used, but the fact is most of them are angry because they themselves never could get the QR code to produce merit.
Are they ugly? Well yea they can be.
And the follower, the marketing guy who says hey everyone else it using theses things called QR codes lets add one to our "marketing piece", this guy is going to fail epically. And will probably come up with something like this, which is way ugly.
This is the age of marketing technologists, you better understand why and how the technology works-in with your marketing, OR do not use it until you do.
The way in which things are done in the marketing word has changed so much, even in the short 12 years I have been doing it. I remember when everything was hand drawn until you had the "one", then it went to have a plate made and to the printer. There is absolutely nothing wrong with hand drawn marketing art, other than the expense. Honestly I would even say it looks better and has a more real feel to it.
But its not how things are done now anymore, everything is digital. Digital, Digital Digital...I am by no means saying that digital is bad, matter of fact I love it! Probably because I cant draw worth a damn. But all of a sudden I have Photoshop or Illustrator and can now manage and manipulate an image into what I see in my head.
"what about newspapers, magazines, post cards, etc. etc.?" Those mediums are still valid, again it depends on the demographic. I actually use post cards a lot, they are very effective with the demographic I am trying to reach, and guess what? There is a QR code on that post card and because the old hard copy medium is also tagged with new age medium, I know about how many of the cards actually get looked at, I know how many are delivered and how many scan the QR code. Its about 5-8%. That is 5-8% more who may have thrown away the marketing piece to begin with.
Did you scan the QR code in my post to get to this blog post? If so you are awesome and really do deserve free beer!!!
https://app.qr-code-generator.com
http://marketingland.com/qr-codes-work-when-done-well-56243
http://www.marketingtechnologyinsights.com/2014/02/when-do-qr-codes-work.html
http://www.i-nigma.com/Downloadi-nigmaReader.html
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